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Basic Stats
| Institutional Owners | 126 total, 126 long only, 0 short only, 0 long/short - change of 13.51% MRQ |
| Average Portfolio Allocation | 0.1727 % - change of -6.79% MRQ |
| Institutional Shares (Long) | 5,306,888 (ex 13D/G) - change of -1.51MM shares -22.15% MRQ |
| Institutional Value (Long) | $ 213,369 USD ($1000) |
Institutional Activity Summary
Based on the latest reported and disclosed 13F, NPORT and beneficial-ownership filings. Regulatory filings are delayed, so these figures reflect reporting lag and are not real-time ownership.
| Source | Owners | Shares | Value | % Shares |
|---|---|---|---|---|
| 13F Institutions | 141 | 5,306,888 | 213,429.68 | 100.00% |
No reported option positions.
Institutional Ownership and Shareholders
Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (US:UDEC) has 126 institutional owners and shareholders that have filed 13D/G or 13F forms with the Securities Exchange Commission (SEC). These institutions hold a total of 5,306,888 shares. Largest shareholders include Talon Private Wealth, LLC, Commonwealth Equity Services, Llc, Brookstone Capital Management, Legacy Capital Wealth Management, Llc, Raymond James Financial Inc, Advisor Group Holdings, Inc., Tounjian Advisory Partners, Llc, Envestnet Asset Management Inc, C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors, and Foundations Investment Advisors, LLC .
Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (BATS:UDEC) institutional ownership structure shows current positions in the company by institutions and funds, as well as latest changes in position size. Major shareholders can include individual investors, mutual funds, hedge funds, or institutions. The Schedule 13D indicates that the investor holds (or held) more than 5% of the company and intends (or intended) to actively pursue a change in business strategy. Schedule 13G indicates a passive investment of over 5%.
The share price as of September 3, 2026 is 42.77 / share. Previously, on September 8, 2025, the share price was 37.69 / share. This represents an increase of 13.47% over that period.
Fund Sentiment Score
The Fund Sentiment Score (fka Ownership Accumulation Score) finds the stocks that are being most bought by funds. It is the result of a sophisticated, multi-factor quantitative model that identifies companies with the highest levels of institutional accumulation. The scoring model uses a combination of the total increase in disclosed owners, the changes in portfolio allocations in those owners and other metrics. The number ranges from 0 to 100, with higher numbers indicating a higher level of accumulation to its peers, and 50 being the average.
Update Frequency: Daily
See Ownership Explorer, which provides a list of highest-ranking companies.
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Institutional Put/Call Ratio
In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.
Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.
13D/G Filings
We present 13D/G filings separately from the 13F filings because of the different treatement by the SEC. 13D/G filings can be filed by groups of investors (with one leading), whereas 13F filings cannot. This results in situations where an investor may file a 13D/G reporting one value for the total shares (representing all the shares owned by the investor group), but then file a 13F reporting a different value for the total shares (representing strictly their own ownership). This means that share ownership of 13D/G filings and 13F filings are oftentimes not directly comparable, so we present them separately.
Note: As of May 16, 2021, we no longer show owners that have not filed a 13D/G within the last year. Previously, we were showing the full history of 13D/G filings. In general, entities that are required to file 13D/G filings must file at least annually before submitting a closing filing. However, funds sometimes exit positions without submitting a closing filing (ie, they wind down), so displaying the full history sometimes resulted in confusion about the current ownership. To prevent confusion, we now only show ’current’ owners - that is - owners that have filed within the last year.
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| File Date | Form | Investor | Prev Shares |
Latest Shares |
Δ Shares (Percent) |
Ownership (Percent) |
Δ Ownership (Percent) |
|
|---|---|---|---|---|---|---|---|---|
| 2026-07-02 | Brookstone Capital Management | 1,875,637 | 314,145 | -83.25 | 5.30 | -78.11 |
13F and NPORT Filings
Detail on 13F filings are free. Detail on NP filings require a premium membership. Green rows indicate new positions. Red rows indicate closed positions. Click the link icon to see the full transaction history.
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| File Date | Source | Investor | Type | Avg Price (Est) |
Shares | Δ Shares (%) |
Reported Value ($1000) |
Δ Value (%) |
Port Alloc (%) |
|
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-08-14 | 13F | Coppell Advisory Solutions LLC | 10,143 | 42 | ||||||
| 2026-08-10 | 13F | WPWealth LLP | 7,520 | 0.00 | 313 | 7.19 | ||||
| 2026-07-28 | 13F | WealthPLAN Partners, LLC | 16,042 | -23.76 | 669 | -18.24 | ||||
| 2026-08-14 | 13F | Old Mission Capital Llc | 21,834 | 24.26 | 910 | 33.43 | ||||
| 2026-08-12 | 13F | Emerald Investment Partners, Llc | 17,695 | -2.22 | 738 | 4.99 | ||||
| 2026-08-06 | 13F | Summit Asset Management, LLC | 9,570 | -9.93 | 399 | -3.40 | ||||
| 2026-07-23 | 13F | Capital Investment Advisory Services, LLC | 5,866 | 0.00 | 244 | 7.49 | ||||
| 2026-07-08 | 13F | First Heartland Consultants, Inc. | 8,729 | 8.79 | 364 | 16.72 | ||||
| 2026-07-01 | 13F | Noble Wealth Management PBC | 2,000 | 0.00 | 83 | 7.79 | ||||
| 2026-07-15 | 13F | Spire Wealth Management | 64,538 | -2.44 | 2,690 | 4.67 | ||||
| 2026-05-08 | 13F | Camelot Portfolios, LLC | 0 | -100.00 | 0 | |||||
| 2026-08-18 | 13F | Kingsview Wealth Management, LLC | 13,806 | 0.14 | 575 | 7.48 | ||||
| 2026-07-10 | 13F | William Mack & Associates, Inc. | 9,223 | 0.00 | 384 | 7.26 | ||||
| 2026-08-07 | 13F | Mml Investors Services, Llc | 37,106 | -1.43 | 1,547 | 5.75 | ||||
| 2026-07-27 | 13F | Gladstone Institutional Advisory LLC | 28,230 | -1.40 | 1,177 | 5.85 | ||||
| 2026-04-08 | 13F | Wealth Enhancement Advisory Services, Llc | 0 | -100.00 | 0 | |||||
| 2026-07-22 | 13F | Chris Bulman Inc | 0 | -100.00 | 0 | |||||
| 2026-08-10 | 13F | Arkadios Wealth Advisors | 0 | -100.00 | 0 | -100.00 | ||||
| 2026-08-14 | 13F | Hrt Financial Lp | 12,135 | 1 | ||||||
| 2026-07-27 | 13F | Cornerstone Wealth Group, LLC | 7,857 | 0.00 | 327 | 3.15 | ||||
| 2026-08-17 | 13F | Centaurus Financial, Inc. | 7,885 | 0.00 | 0 | |||||
| 2026-07-14 | 13F | Lakeridge Wealth Management LLC | 18,531 | 0.00 | 772 | 7.37 | ||||
| 2026-07-23 | 13F | Strategic Blueprint, LLC | 44,260 | -0.76 | 1,845 | 6.47 | ||||
| 2026-08-12 | 13F/A | Arete Wealth Advisors, LLC | 24,661 | -39.09 | 1,028 | -34.71 | ||||
| 2026-07-28 | 13F | WealthPlan Investment Management, LLC | 49,201 | -5.49 | 2,051 | 1.38 | ||||
| 2026-08-05 | 13F | HighTower Advisors, LLC | 49,022 | 3.16 | 2,043 | 10.73 | ||||
| 2026-08-14 | 13F | Guardian Wealth Advisors, Llc / Nc | 0 | -100.00 | 0 | -100.00 | ||||
| 2026-07-10 | 13F | Fiduciary Financial Group, Llc | 22,702 | -11.40 | 946 | -4.92 | ||||
| 2026-07-29 | 13F | NWF Advisory Services Inc. | 12,729 | -5.74 | 531 | 1.15 | ||||
| 2026-08-03 | 13F | AE Wealth Management LLC | 19,228 | 10.36 | 801 | 18.49 | ||||
| 2026-08-13 | 13F | Zacks Investment Management | 6,627 | 276 | ||||||
| 2026-04-20 | 13F | Kestra Private Wealth Services, Llc | 14,400 | -37.39 | 559 | -38.64 | ||||
| 2026-07-20 | 13F | C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 155,556 | 4.33 | 6,484 | 11.95 | ||||
| 2026-08-03 | 13F | Envestnet Asset Management Inc | 162,403 | -25.02 | 6,769 | -19.54 | ||||
| 2026-08-14 | 13F | Raymond James Financial Inc | 212,240 | -2.04 | 8,846 | 5.12 | ||||
| 2026-07-22 | 13F | Kfg Wealth Management, Llc | 99,124 | -2.03 | 4,131 | 5.14 | ||||
| 2026-08-03 | 13F | NewCorp Financial Services, Inc. | 10,679 | 0.00 | 445 | 7.49 | ||||
| 2026-07-31 | 13F | WorthPointe, LLC | 7,482 | 0.00 | 312 | 7.24 | ||||
| 2026-05-15 | 13F | Royal Bank Of Canada | 0 | -100.00 | 0 | |||||
| 2026-08-04 | 13F | Berger Financial Group, Inc | 83,354 | -5.69 | 3,474 | 1.22 | ||||
| 2026-08-11 | 13F | Garden State Investment Advisory Services LLC | 14,186 | -0.87 | 591 | 6.49 | ||||
| 2026-04-30 | 13F | Simplicity Wealth,LLC | 0 | -100.00 | 0 | |||||
| 2026-08-11 | 13F | Wealth Alliance | 7,866 | 0.00 | 328 | 7.21 | ||||
| 2026-08-12 | 13F | Harbour Investments, Inc. | 10,589 | -3.35 | 441 | 3.76 | ||||
| 2026-07-24 | 13F | EverSource Wealth Advisors, LLC | 300 | 0.00 | 13 | 9.09 | ||||
| 2026-08-14 | 13F | Wells Fargo & Company/mn | 3,282 | 137 | ||||||
| 2026-08-13 | 13F | Wood Tarver Financial Group, LLC | 7,825 | 0.00 | 0 | |||||
| 2026-07-29 | 13F | Ashton Thomas Private Wealth, LLC | 306 | -75.46 | 13 | -75.00 | ||||
| 2026-05-12 | 13F | Jane Street Group, Llc | 0 | -100.00 | 0 | |||||
| 2026-08-03 | 13F | Archer Investment Corp | 10,422 | -14.65 | 434 | -8.44 | ||||
| 2026-05-15 | 13F | Jessup Wealth Management, Inc | 0 | -100.00 | 0 | |||||
| 2026-08-13 | 13F | Steward Partners Investment Advisory, Llc | 8,246 | -4.78 | 344 | 2.08 | ||||
| 2026-07-28 | 13F | Wedbush Securities Inc | 7,267 | 0.00 | 0 | |||||
| 2026-07-28 | 13F | Axxcess Wealth Management, Llc | 14,084 | 0.00 | 587 | 7.31 | ||||
| 2026-07-20 | 13F | Triumph Capital Management | 3,483 | -52.63 | 145 | -49.12 | ||||
| 2026-07-29 | 13F | Sovran Advisors, LLC | 126,112 | -9.55 | 5,271 | -7.38 | ||||
| 2026-08-12 | 13F | Cetera Investment Advisers | 62,745 | -3.97 | 2,615 | 3.07 | ||||
| 2026-08-18 | 13F | Beacon Pointe Advisors, LLC | 5,436 | 0.00 | 227 | 7.11 | ||||
| 2026-08-12 | 13F | Madison Wealth Partners, Inc | 6,627 | 276 | ||||||
| 2026-07-24 | 13F | DHJJ Financial Advisors, Ltd. | 4,907 | 0.00 | 205 | 7.37 | ||||
| 2026-08-07 | 13F | Diversify Advisory Services, LLC | 14,900 | 622 | ||||||
| 2026-08-04 | 13F | Money Concepts Capital Corp | 26,661 | -26.47 | 1,111 | -21.09 | ||||
| 2026-08-13 | 13F | Morgan Stanley | 1,547 | 43.77 | 64 | 56.10 | ||||
| 2026-07-24 | 13F | Bright Futures Wealth Management, LLC. | 6,679 | -0.62 | 278 | 6.51 | ||||
| 2026-08-13 | 13F | Creative Planning | 12,125 | -26.64 | 505 | -21.22 | ||||
| 2026-07-20 | 13F | UMA Financial Services, Inc. | 4,550 | 0.00 | 190 | 7.39 | ||||
| 2026-05-08 | 13F | Allegiance Financial Group Advisory Services LLC | 0 | -100.00 | 0 | |||||
| 2026-09-01 | 13F/A | Citadel Advisors Llc | 32,310 | 61.51 | 1,347 | 73.45 | ||||
| 2026-07-09 | 13F | FC Advisory LLC | 5,489 | 0.00 | 229 | 7.04 | ||||
| 2026-08-14 | 13F | Ausdal Financial Partners, Inc. | 7,397 | -3.21 | 308 | 4.05 | ||||
| 2026-08-10 | 13F | SageView Advisory Group, LLC | 11,371 | -31.20 | 474 | -26.21 | ||||
| 2026-08-12 | 13F | Jpmorgan Chase & Co | 2,645 | 110 | ||||||
| 2026-08-14 | 13F | Bank Of America Corp /de/ | 8,368 | 349 | ||||||
| 2026-05-08 | 13F | Maia Wealth LLC | 0 | -100.00 | 0 | |||||
| 2026-07-30 | 13F/A | Cambridge Investment Research Advisors, Inc. | 73,484 | -10.56 | 3 | 0.00 | ||||
| 2026-08-05 | 13F | Gwn Securities Inc. | 5,224 | 0.00 | 218 | 7.43 | ||||
| 2026-08-14 | 13F | Advisor Group Holdings, Inc. | 207,415 | 1.86 | 8,645 | 9.32 | ||||
| 2026-08-06 | 13F | Hartland & Co., LLC | 8,291 | 0.00 | 346 | 7.14 | ||||
| 2026-07-07 | 13F | Castle Rock Wealth Management, LLC | 37,195 | -0.33 | 1,551 | 6.60 | ||||
| 2026-08-07 | 13F | IMG Wealth Management, Inc. | 53,547 | 4.43 | 2,232 | 12.05 | ||||
| 2026-07-08 | 13F | Sonoma Allocations LLC | 25,569 | -0.96 | 1,068 | 5.85 | ||||
| 2026-08-05 | 13F | Virtue Capital Management, LLC | 42,628 | -1.52 | 1,777 | 7.12 | ||||
| 2026-07-30 | 13F | Bravias Capital Group, LLC | 16,016 | 0.00 | 668 | 7.23 | ||||
| 2026-07-15 | 13F | MBL Wealth, LLC | 71,935 | 0.47 | 2,998 | 7.84 | ||||
| 2026-07-28 | 13F | Kestra Advisory Services, LLC | 101,861 | -23.79 | 4,246 | -18.22 | ||||
| 2026-08-13 | 13F | Legacy Capital Wealth Management, Llc | 241,913 | 7.25 | 10,083 | 15.09 | ||||
| 2026-07-23 | 13F | Red Reef Advisors Llc | 7,000 | 0.00 | 292 | 7.38 | ||||
| 2026-08-14 | 13F | Susquehanna International Group, Llp | 32,137 | -27.80 | 1,339 | -22.51 | ||||
| 2026-08-07 | 13F | Tounjian Advisory Partners, Llc | 180,440 | 7,521 | ||||||
| 2026-07-23 | 13F | Kellett Schaffner Wealth Advisors LLC | 6,097 | 2.57 | 254 | 10.43 | ||||
| 2026-07-13 | 13F | Richard P Slaughter Associates Inc | 0 | -100.00 | 0 | |||||
| 2026-07-28 | 13F | Truist Financial Corp | 57,463 | -1.54 | 2,395 | 5.69 | ||||
| 2026-07-30 | 13F | Diversify Wealth Management, Llc | 14,900 | 0.00 | 622 | 2.64 | ||||
| 2026-08-11 | 13F | Regatta Research & Money Management | 557 | 23 | ||||||
| 2026-07-16 | 13F | PFG Advisors | 12,922 | -1.94 | 539 | 5.28 | ||||
| 2026-08-14 | 13F | Cerity Partners LLC | 12,083 | 61.00 | 504 | 72.85 | ||||
| 2026-07-07 | 13F | Harbor Investment Advisory, Llc | 1,458 | 0.00 | 61 | 7.14 | ||||
| 2026-08-12 | 13F | Aptus Capital Advisors, LLC | 2,400 | 0.00 | 100 | 7.53 | ||||
| 2026-07-21 | 13F | Central Valley Advisors, Llc | 88,897 | -2.68 | 3,705 | 4.45 | ||||
| 2026-07-31 | 13F | Belpointe Asset Management LLC | 5,947 | 0.00 | 248 | 7.39 | ||||
| 2026-08-12 | 13F | GWM Advisors LLC | 14,810 | -1.18 | 617 | 4,307.14 | ||||
| 2026-08-04 | 13F | Redwood Family Wealth LLC | 9,264 | -23.29 | 386 | -17.70 | ||||
| 2026-07-15 | 13F | Milestone Asset Management, Llc | 72,820 | -3.80 | 3,035 | 3.23 | ||||
| 2026-08-11 | 13F | Stratos Wealth Advisors, LLC | 10,000 | 0.00 | 417 | 7.22 | ||||
| 2026-08-13 | 13F | Highland Investment Advisors LLC | 1,326 | 55 | ||||||
| 2026-08-12 | 13F | Compass Financial Management Llc | 123 | 5 | ||||||
| 2026-08-07 | 13F | Sigma Planning Corp | 10,001 | 0.00 | 417 | 7.22 | ||||
| 2026-08-07 | 13F | MY Wealth Management Inc. | 5,272 | 220 | ||||||
| 2026-08-10 | 13F | Great Valley Advisor Group, Inc. | 7,320 | 0.00 | 305 | 7.39 | ||||
| 2026-08-14 | 13F | Betterment LLC | 4,908 | 0 | ||||||
| 2026-08-07 | 13F | LPL Financial LLC | 54,164 | 17.45 | 2,258 | 26.02 | ||||
| 2026-08-25 | 13F | Advus Financial Partners, LLC | 13,085 | 0.00 | 545 | 7.28 | ||||
| 2026-08-11 | 13F | Compass Advisory Group LLC | 9,200 | 0.00 | 383 | 7.28 | ||||
| 2026-08-13 | 13F | Captrust Financial Advisors | 33,630 | 0.00 | 1,402 | 7.27 | ||||
| 2026-08-13 | 13F | Rockefeller Capital Management L.P. | 1,695 | 71 | ||||||
| 2026-08-14 | 13F | Ameritas Advisory Services, LLC | 29,567 | 10.59 | 1,232 | 18.69 | ||||
| 2026-08-10 | 13F | AssuredPartners Investment Advisors, LLC | 38,904 | -13.68 | 1,622 | -8.00 | ||||
| 2026-07-14 | 13F | Family Legacy Financial Solutions, LLC | 11,100 | -20.14 | 463 | -14.76 | ||||
| 2026-05-15 | 13F | Talon Private Wealth, LLC | 926,565 | -3.30 | 35,988 | 3.06 | ||||
| 2026-08-12 | 13F | Advisory Services Network, LLC | 41,908 | 0.00 | 1,747 | 7.31 | ||||
| 2026-07-30 | 13F | Signature Equity Partners, LLC | 7,515 | -1.64 | 313 | 5.74 | ||||
| 2026-07-15 | 13F | Brookstone Capital Management | 314,144 | -83.35 | 13,094 | -82.13 | ||||
| 2026-07-17 | 13F | O'Connor Financial Group LLC | 7,232 | 0.00 | 301 | 7.50 | ||||
| 2026-08-14 | 13F | Barclays Plc | 1 | 0 | ||||||
| 2026-05-04 | 13F | Rps Advisory Solutions Llc | 0 | -100.00 | 0 | |||||
| 2026-07-20 | 13F | TrustBank | 16,900 | -0.82 | 704 | 6.51 | ||||
| 2026-08-11 | 13F | Keating Financial Advisory Services, Inc. | 60 | 0.00 | 3 | 0.00 | ||||
| 2026-05-08 | 13F | Pnc Financial Services Group, Inc. | 0 | -100.00 | 0 | |||||
| 2026-07-21 | 13F | Ronald Blue Trust, Inc. | 10,950 | 0.00 | 456 | 7.29 | ||||
| 2026-07-20 | 13F | IFP Advisors, Inc | 1,889 | 269.67 | 79 | 310.53 | ||||
| 2026-08-13 | 13F | Quantinno Capital Management LP | 14,084 | 0.00 | 587 | 7.31 | ||||
| 2026-08-14 | 13F | Foundations Investment Advisors, LLC | 137,623 | -12.25 | 5,736 | -5.83 | ||||
| 2026-07-29 | 13F | Commonwealth Equity Services, Llc | 328,134 | -7.71 | 13,677 | -2.96 | ||||
| 2026-08-13 | 13F | BCJ Capital Management, LLC | 78,712 | -13.40 | 3,281 | -7.08 | ||||
| 2026-05-11 | 13F | Integrity Advisory Solutions, LLC | 0 | -100.00 | 0 | |||||
| 2026-07-21 | 13F | Old Port Advisors | 16,875 | 0.00 | 703 | 7.33 | ||||
| 2026-07-13 | 13F | Steel Peak Wealth Management LLC | 20,206 | 842 | ||||||
| 2026-07-27 | 13F | Mtm Financial Group, Llc | 5,459 | 0.00 | 228 | 7.08 | ||||
| 2026-05-06 | 13F | Assetmark, Inc | 431 | 13.42 | 17 | 6.67 | ||||
| 2026-07-09 | 13F | Lantz Financial LLC | 18,165 | -3.57 | 757 | 3.56 | ||||
| 2026-07-14 | 13F | Octavia Wealth Advisors, LLC | 25,364 | -3.15 | 1,057 | 3.93 |